Optimal normative policies for marketing of products with limited availability
Author:
Publisher
Springer Science and Business Media LLC
Subject
Management Science and Operations Research,General Decision Sciences
Link
http://link.springer.com/content/pdf/10.1007/s10479-006-7375-0.pdf
Reference20 articles.
1. Bass, Frank M. (1969). “A New Product Growth Model for Consumer Durables,” Management Science 15 215–227.
2. Bayus, B.L. (1994). “Optimal Pricing and Product Development Policies for New Consumer Durables,” International Journal of Research in Marketing 11, 249–259.
3. Cialdini, Robert B. (1985). Influence: Science and practice Glenview, IL: Scott, Foresman.
4. Dockner, E. and S. Jorgensen. (1988). “Optimal Advertising Policies for Diffusion Models of New Product Innovation in Monopolistic Situations,” Management Science 34(1), 119–130.
5. Feng, Y. and G. Gallego. (1995). “Optimal Starting Times and End-of-Season Sales and Optimal Stopping Times for Promotional Fares,” Management Science 41 (8), 1371–1391.
Cited by 30 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. New product demand forecasting and production capacity adjustment strategies: Within-product and cross-product word-of-mouth;Computers & Industrial Engineering;2023-08
2. An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market;Journal of the Academy of Marketing Science;2022-10-25
3. Strategic new product media planning under emergent channel substitution and synergy;Production and Operations Management;2022-02-24
4. Computer Modeling of Manufacturers Behavior on the New Product Market;Cybernetics Perspectives in Systems;2022
5. A two-generation new product model by considering forward-looking customers: Dynamic pricing and advertising optimization;Journal of Retailing and Consumer Services;2021-11
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3