1. Adobe. (2020). Adobe Digital Economy Index, https://www.adobe.com/experience-cloud/digitalinsights/digital-economy-index.html.
2. Archak, N., Ghose, A., & Ipeirotis, P. G. (2011). Deriving the pricing power of product features by mining consumer reviews. Management Science, 57(8), 1485–1509.
3. Bhatti, A., Akram, H., Basit, H. M., Khan, A. U., Raza, S. M., & Naqvi, M. B. (2020). E-commerce trends during COVID-19 Pandemic. International Journal of Future Generation Communication and Networking, 13(2), 1449–1452.
4. Caulkins, J. P., Feichtinger, G., Grass, D., Hartl, R. F., Kort, P. M., & Seidl, A. (2017). Interaction of pricing, advertising and experience quality: A dynamic analysis. European Journal of Operational Research, 256(3), 877–885.
5. Chen, Y., Fay, S., & Wang, Q. (2011). The role of marketing in social media: How online consumer reviews evolve. Journal of Interactive Marketing, 25(2), 85–94.