1. Anderson, James C., Dipak C. Jain, and Pradeep K. Chintagunta. 1993. “Customer Value Assessment in Business Markets: A State-of-Practice Study.”Journal of Business to Business Marketing 1 (1): 3–30.
2. Band, William A. 1991.Creating Value for Customers. New York: John Wiley.
3. Research Report;Eric N. Birch,1990
4. Burns, Mary Jane. 1993.Value in Exchange: The Consumer Perspective. Knoxville: The University of Tennessee.
5. ————— and Robert B. Woodruff. 1992. “Delivering Value to Consumers: Implications for Strategy Development and Implementation.” InMarketing Theory and Applications. Eds. Chris T. Allen, Thomas J. Madden, Terence A. Shimp, Roy D. Howell, George M. Zinkhan, Deborah D. Heisley, Richard J. Semenik, Peter Dickson, Valarie Zeithaml, and Roger L. Jenk. Chicago: American Marketing Association, 209–216.