Developing personas for live streaming commerce platforms with user survey data

Author:

Zhong RuntingORCID,Han Saihong,Wang Zi

Funder

National Natural Science Foundation of China

Philosophy and Social Science Foundation of the Jiangsu Planning Office

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Human-Computer Interaction,Information Systems,Software

Reference86 articles.

1. Sun, Y., Shao, X., Li, X., Guo, Y., Nie, K.: A 2020 perspective on “How live streaming influences purchase intentions in social commerce: An IT affordance perspective.” Electron. Commer. Res. Appl. 40, 100958 (2020). https://doi.org/10.1016/j.elerap.2020.100958

2. Liu, F.: Livestream ecommerce: What we can learn from China, https://www.nngroup.com/articles/livestream-ecommerce-china/

3. Wongkitrungrueng, A., Assarut, N.: The role of live streaming in building consumer trust and engagement with social commerce sellers. J. Bus. Res. 117, 543–556 (2020). https://doi.org/10.1016/j.jbusres.2018.08.032

4. iResearch: 2020 Chinese live E-commerce ecological research report, https://www.iresearch.com.cn/Detail/report?id=3606&isfree=0

5. China Internet Network Information Center: The 45th China Statistical Report on Internet Development, http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/202004/t20200428_70974.htm

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