Exploring Intention to Purchase Green Products Using the Theory of Reasoned Action: Testing the Moderating Effect of Price Sensitivity
Author:
Funder
Universiti Tun Hussein Onn Malaysia
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s41660-024-00451-1.pdf
Reference68 articles.
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4. Al Mamun A, Ali Fazal S, Ahmad GB, Yaacob MR, Bin, Mohamad MR (2018) Willingness to pay for environmentally friendly products among low-income households along coastal peninsular Malaysia. Sustainability (Switzerland) 10(5)
5. Alam SS, Lin CY, Ahmad M, Omar NA, Ali MH (2019) Factors affecting energy-efficient household products buying intention: empirical study. Environ Clim Technol 23(1):84–97. https://doi.org/10.2478/rtuect-2019-0006
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