Optimal Designs for Second-Order Interactions in Paired Comparison Experiments with Binary Attributes
Author:
Funder
Deutscher Akademischer Austauschdienst
Publisher
Springer Science and Business Media LLC
Subject
Statistics and Probability
Link
http://link.springer.com/content/pdf/10.1007/s42519-019-0051-x.pdf
Reference26 articles.
1. Bradley RA, El-Helbawy AT (1976) Treatment contrasts in paired comparisons: basic procedures with application to factorials. Biometrika 63:255–262
2. Bradley RA, Terry ME (1952) Rank analysis of incomplete block designs: I. The method of paired comparisons. Biometrika 39:324–345
3. Chrzan K (2010) Using partial profile choice experiments to handle large numbers of attributes. Int J Mark Res 52:827–840
4. El-Helbawy AT, Bradley RA (1978) Treatment contrasts in paired comparisons: large-sample results, applications, and some optimal designs. J Am Stat Assoc 73:831–839
5. Elrod T, Louviere JJ, Davey KS (1992) An empirical comparison of ratings-based and choice-based conjoint models. J Mark Res 29:368–377
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