Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty-Reference-Cited by-同舟云学术

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Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Published:2018-09-14 Issue:1 Volume:163 Page:151-166
ISSN:0167-4544
Container-title:Journal of Business Ethics
language:en
Short-container-title:J Bus Ethics

Author:

Iglesias Oriol,Markovic Stefan^ORCID,Bagherzadeh Mehdi,Singh Jatinder Jit

Publisher

Springer Science and Business Media LLC

Subject

Law,Economics and Econometrics,Arts and Humanities (miscellaneous),General Business, Management and Accounting,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s10551-018-4015-y.pdf

Reference140 articles.

1. Ailawadi, K. L., Neslin, S. A., Luan, Y. J., & Taylor, G. A. (2014). Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. International Journal of Research in Marketing, 31(2), 156–167.

2. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

3. Balmer, J. M. T. (2001). The three virtues and seven deadly sins of corporate brand management. Journal of General Management, 27(1), 1–17.

4. Banytė, J., Tarutė, A., & Taujanskytė, I. (2014). Customer engagement into value creation: Determining factors and relations with loyalty. Engineering Economics, 25(5), 568–577.

5. Bendapudi, N., & Leone, R. P. (2003). Psychological implications of customer participation in co-production. Journal of Marketing, 67(1), 14–28.

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