Quantifying Brand Values Perception in Destination Websites: a Design Requirements Perspective

Author:

Yang Tao,Bolchini Davide

Publisher

Springer Vienna

Reference20 articles.

1. Baird, M. & Phau, I. (2008). A Conceptual Analysis of the Effects of Product Prototypicality on Brand Resonance in Brand Extensions. Proceedings from Australian and New Zealand Marketing Academy Conference. 1-7.

2. Bolchini, D., Garzotto, F. & Paolini, P. (2008). Value-Driven Design for “Infosuasive” Web Applications. Proceedings from the WWW08 Conference, Beijing, China. 745–754.

3. Bolchini, D., Yang, T & Garzotto, F. (2009). Evaluating the Communication Design of Branded Websites — A Value-Based Framework. Proceedings from the 27th ACM International Conference on Design of Communication (SIGDOC), Bloomington, IN. 73–80.

4. Cockton, G. (2005). A Development Framework for Value-Centered Design. Proceedings from CHI 2005. 1292–1295.

5. Corigliano, M. A. & Baggio. R. (2006). On the Significance of Tourism Website Evaluations. Proceedings from ENTER 2006: International Conference in Lausanne, Switzerland. 320–331.

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