1. Anuar, F., Xiang, Z., & U. Gretzel, (2009). Effectiveness of eBrochures: An analysis of use patterns. In W. Höpken, U. Gretzel, & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 (pp. 333–342). Vienna, Austria: Springer Verlag.
2. ASOCIO (2008). E-Commerce set to Rise 45% Among China SMBs in 2008. Accessed online (October 11, 2009) at: http://www.asocio.org/newsdetail2.php?newsid=107.
3. Bucklin, R. E. & C. Sismeiro (2009). Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. Journal of Interactive Marketing. 23(1): 35–48.
4. Callaghan, D. (2000). Keeping e-carts moving. eWeek. 17(20):44
5. Chatterjee, P. (2008).Are unclicked ads wasted? Enduring effects of banner and pop-up ad exposure on brand memory and attitudes. Journal of Electronic Commerce Research,. 9(1):51–61.