Looking Does not Automatically Lead to Booking: Analysis of Clickstreams on a Chinese Travel Agency Website

Author:

Shao Jun,Gretzel Ulrike

Publisher

Springer Vienna

Reference36 articles.

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2. ASOCIO (2008). E-Commerce set to Rise 45% Among China SMBs in 2008. Accessed online (October 11, 2009) at: http://www.asocio.org/newsdetail2.php?newsid=107.

3. Bucklin, R. E. & C. Sismeiro (2009). Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing. Journal of Interactive Marketing. 23(1): 35–48.

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5. Chatterjee, P. (2008).Are unclicked ads wasted? Enduring effects of banner and pop-up ad exposure on brand memory and attitudes. Journal of Electronic Commerce Research,. 9(1):51–61.

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