1. Amis, R (2007) You can’t ignore social media: How to measure Internet efforts to your organisation’s best advantage, Tactics, May, p 10.
2. Bellman, S, Johnson, E Lohse, G and Mandel, N (2006) Designing marketplaces of the artificial with consumers in mind: Four Appproaches to understanding consumer behaviour in electronic environments, Journal of Interactive Marketing, 20(1), pp 21–33.
3. Carroll, J and Rosson, M (2003) A Trajectory for Community Networks, The Information Society, 19, pp 381–393.
4. comScore Media Metrix (2007) Digital Calculator Report, July.
5. Dearstyne, B (2007), Blogs! Mashups and Wikis: Oh, My! Information Management Journal, July / August, pp 25–33.