Author:
Lambin Jean-Jacques,Schuiling Isabelle
Reference44 articles.
1. Assmus, G., Farley, J.V. and Lehmann, D.R. (1984), How Advertising Affects Sales Meta-Analysis of Econometric Results, Journal of Marketing Research, 21, 1, pp. 65–74.
2. Baker, W.L., Lin, E., Marn, M.V. and Zawada, C.C. (2001), Getting Prices Right on the Web, McKinsey Quarterly, 2, pp. 55–63.
3. Baye, M.R., Gatti, J.R.J., Kattuman, P. and Morgan, J. (2007), A Dashboard for Online Pricing, California Management Review, 50, 1, pp. 202–16.
4. Bijmolt, T.H.A., Van Heerde, H.J. and Pieters, R.G.M. (2005), New Empirical Generalizations on the Determinants of Price Elasticity, Journal of Marketing Research, 42, 2, pp. 141–56.
5. Blondé, D. (1964), La gestion programmée, Paris, Dunod.