Abstract
AbstractThis contribution of the journal Gruppe. Interaktion. Organisation. (GIO) presents a study on the social perception of Embodied Digital Technologies (EDTs) and provides initial insights into social perception processes concerning technicality and anthropomorphism of robots and users of prostheses. EDTs such as bionic technologies and robots are becoming increasingly common in workspaces and private lives, raising questions surrounding their perception and their acceptance. According to the Stereotype Content Model (SCM), social perception and stereotyping are based on two fundamental dimensions: Warmth (recently distinguished into Morality and Sociability) and Competence. We investigate how human actors, namely able-bodied individuals, users of low-tech prostheses and users of bionic prostheses, as well as artificial actors, such as industrial robots, social robots, and android robots, are perceived in terms of Competence, Sociability, and Morality. Results show that individuals with low-tech prostheses were perceived as competent as users of bionic prostheses, but only users of low-tech prostheses were perceived less competent than able-bodied individuals. Sociability did not differ between users of low-tech or bionic prostheses or able-bodied individuals. Perceived morality was higher for users of low-tech prostheses than users of bionic prostheses or able-bodied individuals. For robots, attributions of competence showed that industrial robots were perceived as more competent than more anthropomorphized robots. Sociability was attributed to robots to a lesser extent. Morality was not attributed to robots, regardless of their level of anthropomorphism.
Funder
Deutsche Forschungsgemeinschaft
Technische Universität Chemnitz
Publisher
Springer Science and Business Media LLC
Subject
Organizational Behavior and Human Resource Management,Applied Psychology,Developmental and Educational Psychology,Education,Social Psychology
Cited by
6 articles.
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