On choosing the appropriate measure of association when analyzing rating scale data-Reference-Cited by-同舟云学术

On choosing the appropriate measure of association when analyzing rating scale data

Published:1988-03 Issue:1 Volume:16 Page:95-102
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Babakus Emin,Ferguson Carl E.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02723328.pdf

Reference55 articles.

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2. Borgatta, E. F. and G. F. Bohrnstedt. 1981. “Levels of Measurement: Once Over Again.” InSocial Measurement: Current Issues. Ed. G. W. Bohrnstedt and E. F. Borgatta, eds., Beverly Hills: Sage.

3. Burke, C. J. 1970. “Measurement Scales and Statistical Models.” InScaling: A Sourcebook for Behavioral Scientists, Chicago: Aldine: 42–55.

4. Carroll, John B. 1961. “The Nature of Data, or How to Choose a Correlation Coefficient.”Psychometrika 26: 347–372.

5. Cattell, Raymond B. 1978.The Scientific use of Factor Analysis in Behavioral and Life Sciences. New York: Plenum Press.

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