Perceptual mapping using the basic structure matrix decomposition
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF02723325.pdf
Reference24 articles.
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3. Eckart, C. and G. Young. 1936. “The Approximation of One Matrix by Another of Lower Rank.”Psychometrika 1: 211–218.
4. Gabriel, K. R. 1971. “The Biplot Graphic Display of Matrices with Applications to Principal Compoment Analysis.”Biometrika 58-3: 453–467.
5. Gabriel, K. R. 1981. “Biplot Display of Multivariate Matrices for Inspectlon of Data and Diagnosis.” InInterpreting Multivariate Data. Ed. V. Barnett. New York: John Wiley & Sons.
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