Digital bundling
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems
Link
http://link.springer.com/content/pdf/10.1007/s10257-009-0117-5.pdf
Reference28 articles.
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2. Bakos Y, Brynjolfsson E (1999) Bundling information goods: pricing, profits and efficiency. Manage Sci 45(12):1613–1630. doi: 10.1287/mnsc.45.12.1613
3. Bakos Y, Brynjolfsson E (2000) Bundling and competition on the Internet. Mark Sci 19(1):63–82. doi: 10.1287/mksc.19.1.63.15182
4. Carbajo J, Meza DD, Seidmann DJ (1990) A strategic motivation for commodity bundling. J Ind Econ 38(3):283–298. doi: 10.2307/2098499
5. Chen Y (1997) Equilibrium product bundling. J Bus 70(1):85–103. doi: 10.1086/209709
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