Feeling leads to believing: a Kansei-based approach to explore website users’ purchase intention in the travel agency sector
Author:
Funder
Ministry of Science and Technology, Taiwan, R.O.C.
Publisher
Springer Science and Business Media LLC
Subject
Information Systems
Link
http://link.springer.com/content/pdf/10.1007/s10257-016-0308-9.pdf
Reference98 articles.
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5. Bai B, Law R, Wen I (2008) The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors. Int J Hosp Manag 27(3):391–402
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