1. Ainslie, A., Drèze, X., & Zufryden, F. (2005). Modeling movie life cycles and market share. Marketing Science, 24(3), 508–517.
2. Bogaert, M., Ballings, M., Poel, D. V., & Oztekin, A. (2021). Box office sales and social media: A cross-platform comparison of predictive ability and mechanisms. Decision Support Systems, 147(113517), 1–15.
3. Braojos-Gomez, J., Benitez-Amado, J., & Javier Llorens-Montes, F. (2015). How do small firms learn to develop a social media competence? International Journal of Information Management, 35(4), 443–458.
4. Castillo, A., Benitez, J., Llorens, J., & Luo, X. R. (2021). Social media-driven customer engagement and movie performance: Theory and empirical evidence. Decision Support Systems, 145(113516), 1–11.
5. Chen, Y., Liu, Y., & Zhang, J. (2012). When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviews. Journal of Marketing, 76(2), 116–134.