Study of the influencing mechanism of user interaction behavior of short video e-commerce live-streaming from the perspective of SOR theory and interactive ritual chains-Reference-Cited by-同舟云学术

Study of the influencing mechanism of user interaction behavior of short video e-commerce live-streaming from the perspective of SOR theory and interactive ritual chains

Published:2024-08-21 Issue: Volume: Page:
ISSN:1046-1310
Container-title:Current Psychology
language:en
Short-container-title:Curr Psychol

Author:

Yang Lei^ORCID,Yuan Xiaolong,Yang Xiaowen

Funder

Social Science Planning Project of Shandong Province

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1007/s12144-024-06494-4.pdf

Reference43 articles.

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