Creativity in the marketing and consumer behavior literature: a structured review and a research agenda
Author:
Funder
the Italian Ministry for Education, University and Research
Publisher
Springer Science and Business Media LLC
Subject
Religious studies,Cultural Studies
Link
http://link.springer.com/content/pdf/10.1007/s43039-020-00003-8.pdf
Reference130 articles.
1. *Aboulnasr, K., Narasimhan, O., Blair, E., & Chandy, R. (2008). Competitive response to radical product innovations. Journal of Marketing,72(3), 94–110.
2. *Althuizen, N. (2017). Communicating a key benefit claim creatively and effectively through five conveyor properties. Psychology & Marketing,34(1), 5–18.
3. *Althuizen, N., & Sgourev, S. V. (2014). Pièces de Résistance? Core and casual consumers’ valuations of aesthetically incongruent artworks. Psychology & Marketing,31(8), 604–614.
4. Amabile, T. M. (1983). The social psychology of creativity. New York, NY: Springer.
5. Amabile, T. M. (1996). Creativity in context. Boulder CO: Westview.
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