The marketing concept in the U.S. and the USSR: An historical analysis-Reference-Cited by-同舟云学术

The marketing concept in the U.S. and the USSR: An historical analysis

Published:1978-09 Issue:4 Volume:6 Page:258-277
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Barksdale Hiram C.,Kelly William J.,MacFarlane Ian

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02732311.pdf

Reference59 articles.

1. Barnes, Howard W. 1975. “Russian Marketing: Some Contrasts with the West.”Marketing News. 9 (September 12) 1, 6.

2. Bartels, Robert 1976.The History of Marketing Thought (Second Edition). Columbus: Grid, Inc.

3. Borch, Fred. J. 1957. “The Marketing Philosophy as a Way of Business Life.” in The Marketing Concept: Its Meaning to Management. New York: American Management Association.

4. Brezhnev, L. I. 1976. “Comrade L. I. Brezhnev's Speech at the Plenary Session of the CPSU Central Committee on Oct. 25, 1976.” Pravda. (October 26) 1–3. In:Current Digest of the Soviet Press. 28 (November 24) 2–12.

5. Bristol, Lee H. 1932. “The Distribution Director.” inProfits in Advance. New York: Harper and Brothers.

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