An agent-based model of cross-platform information diffusion and moderation

Abstract

AbstractSocial media platforms are highly interconnected because many users maintain a presence across multiple platforms. Consequently, efforts to limit the spread of misinformation taken by individual platforms can have complex consequences on misinformation diffusion across the social media ecosystem. This is further complicated by the diverse social structures, platform standards, and moderation mechanisms provided on each platform. We study this issue by extending our previous model of Reddit interactions and community-specific moderation measures. By adding a followership-based model of Twitter interactions and facilitating cross-platform user participation, we simulate information diffusion across heterogeneous social media platforms. While incorporating platform-specific moderation mechanisms, we simulate interactions at the user level and specify user-specific attributes. This allows practitioners to conduct experiments with various types of actors and different combinations of moderation. We show how the model can simulate the impacts of such features on discussions facilitated by Reddit and Twitter and the cross-platform spread of misinformation. To validate this model, we use a combination of empirical datasets from three U.S. political events and prior findings from user surveys and studies.