Exploring the marketing strategy for the promotion of a new mobile game: love and producer on sina weibo-Reference-Cited by-同舟云学术

Exploring the marketing strategy for the promotion of a new mobile game: love and producer on sina weibo

Published:2021-11-08 Issue:1 Volume:11 Page:
ISSN:1869-5450
Container-title:Social Network Analysis and Mining
language:en
Short-container-title:Soc. Netw. Anal. Min.

Author:

Wang Xin,Yu Guang,Yu Yongtian

Funder

National Natural Science Foundation of China

Publisher

Springer Science and Business Media LLC

Subject

Computer Science Applications,Human-Computer Interaction,Media Technology,Communication,Information Systems

Link

https://link.springer.com/content/pdf/10.1007/s13278-021-00831-2.pdf

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5. Chen HS (2015) The decision making of the new product promotion under turbulent environment through real option with GM (1, 1). J Grey Syst 18(4):213–224

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