Media moments: how media events and business incentives drive twitter engagement within the small business community

Author:

Trifiro Briana,Clarke Michael,Huang Sunny,Mills Brittney,Ye Yijun,Zhang Siming,Zhou Maoxin,Su Chris Chao

Publisher

Springer Science and Business Media LLC

Subject

Computer Science Applications,Human-Computer Interaction,Media Technology,Communication,Information Systems

Reference32 articles.

1. Al Nashmi E (2017) From selfies to media events. Digit J 6(1):98–117. https://doi.org/10.1080/21670811.2017.1306787

2. Bennett WL, Segerberg A (2011) Digital media and the personalization of collective action: social technology and the organization of protests against the global economic crisis. Inf Commun Soc 14(6):770–799

3. Botha E, Mills AJ (2012) Managing the new media tools for brand management in social media. In: Close Scheinbaum A (ed) Online consumer behavior: theory and research in social media advertising and E-tail. Routledge, New York

4. Bowman E and Dillon RM (2022) Twitter begins advertising a paid verification plan for $8 per month. Accessed from https://www.npr.org/2022/11/05/1134561542/twitter-blue-check-paid-verification-elon-musk

5. Boydstun AE, Hardy A, Walgrave S (2014) Two faces of media attention: media storm versus non-storm coverage. Polit Commun 31(4):509–531

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