Subjective Wellbeing and its Influence on Consumer Sentiment Towards Marketing: A New Zealand Example

Author:

Ganglmair-Wooliscroft Alexandra,Lawson Rob

Publisher

Springer Science and Business Media LLC

Subject

Social Sciences (miscellaneous)

Reference75 articles.

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2. Argyle, M. (1999). Causes and correlates of happiness. In D. Kahneman, E. Diener, & N. Schwarz (Eds.), Well-being: The foundations of hedonic psychology (pp. 353–373). New York: Russel Sage Foundation.

3. Australian Center on Quality of Life. (n.d). International wellbeing group. Available at. http://acqol.deakin.edu.au/inter_wellbeing/index.htm . Accessed June 2010.

4. Babin, B., & Griffin, M. (1998). The nature of satisfaction: An updated examination and analysis. Journal of Business Research, 41(2), 127–136.

5. Beckwith, N., Kassarjian, H., & Lehman, D. (1978). Halo effects in marketing research: Review and prognosis. In K. Hunt (Ed.), Advances in consumer research 5 (pp. 465–567). Ann Arbor, Michigan: Association for Consumer Research.

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