Marketing and the adoption of microcomputers: An application of diffusion theory-Reference-Cited by-同舟云学术

Marketing and the adoption of microcomputers: An application of diffusion theory

Published:1987-06 Issue:2 Volume:15 Page:42-48
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Goslar Martin D.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02723401.pdf

Reference35 articles.

1. “Ad Evaluation System Designed.” 1986.Marketing News 20 (March 3): 1.

2. Adelson, Sheldon 1983. “Computerized Market Support Systems Are The Way Of The Future.”Sales and Marketing Management in Canada 24 (December): 17–18.

3. Babcock, Charles 1986. “Information Systems Sharpen Retailers’ Competitive Edge.”Computerworld 20 (January 20): 14.

4. Berry, Dick 1983. “How Marketers Use Microcomputers—Now and In the Future.”Business Marketing 61 (December): 44–53.

5. Boone, Louis E. and David L. Kurtz 1971. “Marketing Information Systems: Current Status in American Industry.” inMarketing in Motion: Relevance in Marketing. F. C. Allvine ed. Chicago: American Marketing Association 163–167.

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