The External Relationships in Relationship Marketing: An Exploration-Reference-Cited by-同舟云学术

The External Relationships in Relationship Marketing: An Exploration

Published:2010-02-03 Issue:1 Volume:4 Page:51-69
ISSN:1864-0753
Container-title:Journal of business market management
language:en
Short-container-title:J Bus Mark Manag

Author:

Burns David J.,Warren Homer B.,Assudani Rashmi

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Link

http://link.springer.com/content/pdf/10.1007/s12087-010-0031-7.pdf

Reference57 articles.

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2. Axelsson, B., & Easton, G. (1992). Industrial networks: A new view on reality. London: Routledge.

3. Berman, B., & Sharland, A. P. (2002). The teaching of relationship marketing concepts in undergraduate marketing principles and graduate introductory marketing courses. Journal of Marketing Education, 24(August), 125–134.

4. Berry, L. L. (1983). Relationship marketing. In L. L. Berry, G. L. Shostack, & G. Upah (Eds.), Emerging perspectives of services marketing (pp. 25–28). Chicago: American Marketing Association.

5. Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23(Fall), 236–245.

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