Author:
Bradlow Eric T.,Bronnenberg Bart,Russell Gary J.,Arora Neeraj,Bell David R.,Duvvuri Sri Devi,Hofstede Frankel Ter,Sismeiro Catarina,Thomadsen Raphael,Yang Sha
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
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