Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing-Reference-Cited by-同舟云学术

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Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing

Published:2017-03-22 Issue:3 Volume:28 Page:437-447
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

Barone Michael J.,Bae T. J.,Qian Shanshan,d’Mello Jason

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/article/10.1007/s11002-017-9425-6/fulltext.html

Reference16 articles.

1. Berger, J., & Schwartz, E. M. (2011). What drives immediate and ongoing word of mouth? Journal of Marketing Research, 48(5), 869–880.

2. Chen, S., Lee-Chai, A. Y., & Bargh, J. A. (2001). Relationship orientation as a moderator of the effects of social power. Journal of Personality and Social Psychology, 80(2), 173–187.

3. De Angelis, M. D., Bonezzi, A., Peluso, A. M., Rucker, D. D., & Costabile, M. (2012). On braggarts and gossips: a self-enhancement account of word-of-mouth generation and transmission. Journal of Marketing Research, 49(4), 551–563.

4. Dubois, D., Rucker, D. D., & Galinsky, A. (2012). Super-size me: product size as a signal of status. Journal of Consumer Research, 38, 1047–1062.

5. Galinsky, A. G., Gruenfeld, D. H., & Magee, J. C. (2003). From power to action. Journal of Personality and Social Psychology, 85(3), 453–466.

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