The past, present, and future of brand research
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-020-09524-w.pdf
Reference54 articles.
1. Aaker, D. A. (1991). Managing brand equity. New York: The Free Press.
2. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–357.
3. Agarwal, M. K., & Rao, V. R. (1996). An empirical comparison of consumer-based measures of brand equity. Marketing Letters, 7(3), 237–247.
4. Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2003). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67(10), 1–17.
5. Anholt, S. (1998). Nation-brands of the twenty-first century. Journal of Brand Management, 5, 395–406.
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