Two-stage lotteries and the value of unresolved uncertainty
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11002-009-9089-y.pdf
Reference12 articles.
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3. Loewenstein, G. (1987). Anticipation and the value of delayed consumption. Economic Journal, 97, 666–684.
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5. Nord, W. R., & Peter, J. P. (1980). A behavior modification perspective on marketing. Journal of Marketing, 44(2), 36–47.
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