Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values-Reference-Cited by-同舟云学术

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Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values

Published:2022-05-05 Issue:1 Volume:34 Page:125-138
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

Liu Haoyu,Yang Lifeng^ORCID,Wegener Duane T.

Funder

ShanghaiTech University

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

https://link.springer.com/content/pdf/10.1007/s11002-022-09633-8.pdf

Reference24 articles.

1. Ayton, P., & Fischer, I. (2004). The hot hand fallacy and the gambler’s fallacy: Two faces of subjective randomness? Memory & Cognition, 32(8), 1369–1378. https://doi.org/10.3758/BF03206327

2. Bhattacharya, U., Holden, C. W., & Jacobsen, S. (2012). Penny wise, dollar foolish: Buy–sell imbalances on and around round numbers. Management Science, 58(2), 413–431. https://doi.org/10.1287/mnsc.1110.1364

3. Blizzard Entertainment. (2021, February 11). Year of the Phoenix in Review. https://playhearthstone.com/en-us/news/23625669

4. Cheema, A., Chakravarti, D., & Sinha, A. R. (2012). Bidding behavior in descending and ascending auctions. Marketing Science, 31(5), 779–800. https://doi.org/10.1287/mksc.1120.0730

5. Dholakia, U., & Simonson, I. (2005). The effect of explicit reference points on consumer choice and online bidding behavior. Marketing Science, 24(2), 206–217. https://doi.org/10.1287/mksc.1040.0099

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