All that glitters is not gold: when glossy packaging hurts brand trust
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-021-09562-y.pdf
Reference38 articles.
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5. Brehm, J. W. (1966). A theory of psychological reactance. New York: Academic Press, Inc..
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