Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-023-09683-6.pdf
Reference43 articles.
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5. Chen, J., Fan, W., Wei, J., & Liu, Z. (2022). Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources. Marketing Letters, 33(4), 593–605.
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