Profitability of behavior-based price discrimination
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-022-09658-z.pdf
Reference21 articles.
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3. Chen, Y. (1997). Paying customers to switch. Journal of Economics & Management Strategy, 6(4), 877–897.
4. Chen, Y., & Iyer, G. (2002). Research note consumer addressability and customized pricing. Marketing Science, 21(2), 197–208.
5. Chen, Y., & Zhang, Z. J. (2009). Dynamic targeted pricing with strategic consumers. International Journal of Industrial Organization, 27(1), 43–50.
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