Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model-Reference-Cited by-同舟云学术

Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model

Published:2006-01 Issue:1 Volume:17 Page:17-29
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Market Lett

Author:

Uncles Mark,Lee David

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11002-006-3756-z.pdf

Reference30 articles.

1. Ahmad, R. (2002). The older or aging consumers in the UK: Are they really different? International Journal of Market Research, 44(3), 337–360.

2. Belk, R. W. (1985). Issues In The Intention-Behavior Discrepancy. In Sheth, J. (Ed.), Research in Consumer Behavior, 1. JAI Press, Greenwich, CT.

3. Buck, S. (1990). Exploring a Golden Business Opportunity. Maidenhead, England: McGraw-Hill.

4. Burt, S., & Gabbot, M. (1995). The Elderly Consumer And Non-Food Purchase Behaviour. European Journal of Marketing, 29(43), 2–57.

5. Brennan, M., & Esslemont, D. (1994). The Accuracy Of The Juster Scale For Predicting Purchase Rates Of Branded, Fast-Moving Consumer Goods. Marketing Bulletin, 5, 47–52.

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