Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation-Reference-Cited by-同舟云学术

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Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation

Published:2013-08-15 Issue:4 Volume:25 Page:397-407
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

van Rompay Thomas J. L.,Fransen Marieke L.,Borgelink Bianca G. D.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11002-013-9260-3.pdf

Reference35 articles.

1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.

2. Arnheim, R. (1969). Visual thinking. Berkeley and Los Angeles: University of California Press.

3. Barsalou, L. W. (1999). Perceptual symbol systems. Behavioral and Brain Sciences, 22(4), 577–660.

4. Becker, L., Van Rompay, T. J. L., Schifferstein, H. N. J., & Galetzka, M. (2011). Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations. Food Quality and Preference, 22(1), 17–23.

5. Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16–29.

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