Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers’ willingness to pay-Reference-Cited by-同舟云学术

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Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers’ willingness to pay

Published:2014-04-08 Issue:4 Volume:26 Page:607-618
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

Dogerlioglu-Demir Kivilcim,Koçaş Cenk

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11002-014-9295-0.pdf

Reference19 articles.

1. Aaker, D. A. (1995). Building strong brands. New York: Free.

2. Adaval, R., & Monroe, K. B. (2002). Automatic construction and use of contextual information for product and price evaluations. J Consum Res, 28, 572–588.

3. Ariely, D., Loewenstein, G., & Prelec, D. (2003). “Coherent arbitrariness”: stable demand curves without stable preferences. Q J Econ, 118, 73–106.

4. Becker, G. M., DeGroot, M. H., & Marschak, J. (1964). Measuring utility by a single-response sequential method. Behav Sci, 9, 222–232.

5. Critcher, C. R., & Gilovich, T. (2008). Incidental environmental anchors. J Behav Decis Mak, 21, 241–251.

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