Funder
National Natural Science Foundation of China
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference26 articles.
1. Ball, R., & Brown, P. (1968). An empirical evaluation of accounting income numbers. Journal of Accounting Research, 159–178.
2. Boyd, E. D., Chandy, R., & Cunha, M. Jr. (2010). When do chief marketing officers impact firm value? A customer power explanation. Journal of Marketing Research, 47(6), 1162–1176.
3. Chen, Y., Ganesan, S., & Liu, Y. (2009). Does a firm’s product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises. Journal of Marketing, 73(6), 214–226.
4. Cleeren, K., Heerde, H. V., & Dekimpe, M. G. (2013). Rising from the ashes: How brands and categories can overcome product-harm crises. Journal of Marketing, 77(2), 58–77.
5. Dahlstrom, P., Davis, C., Hieronimus, F., & Singer, M. (2014). The rebirth of the CMO. Harvard Business Review, August, 2–6.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献