Attribute ratings and their impact on attraction and compromise effects
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s11002-024-09716-8.pdf
Reference22 articles.
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3. Chang, C. C., Chuang, S. C., Cheng, Y.-H., & Huang, T. Y. (2012). The compromise effect in choosing for others. Journal of Behavioral Decision Making, 25(2), 109–122.
4. Dhar, R., & Simonson, I. (2003). The effect of forced choice on choice. Journal of Marketing Research, 40(2), 146–160.
5. Dhar, R., Nowlis, S. M., & Sherman, S. J. (2000). Trying hard or hardly trying: An analysis of context effects in choice. Journal of Consumer Psychology, 9(4), 189–200.
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