Author:
Haans Hans,Raassens Néomie,van Hout Roel
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference37 articles.
1. Agarwal, A., Hosanagar, K., & Smith, M. D. (2011). Location, location, location: An analysis of profitability of position in online advertisement markets. Journal of Marketing Research, 48(6), 1057–1073.
2. Bajaj, A., Hotchkiss, G. & Wood, C. (2006). Factors influencing the ‘search link click’ decision: An experiment. Proceedings of the Society for Marketing Advances.
3. Brody, A. (2002). A taxonomy of web search. SIGIR Forum, 36(2), 3–10.
4. Bucklin, R. E., & Sismeiro, C. (2009). Click here for Internet insight: Advances in clickstream data analysis in marketing. Journal of Interactive Marketing, 23(1), 35–48.
5. Doubleclick (2005). Search before the purchase: Understanding buyer search activity as it builds to online purchase. Available at www.doubleclick.com . Accessed 1 Feb 2013.
Cited by
45 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献