The positive and negative effects of inventory on category purchase: An empirical analysis
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11002-006-9001-y.pdf
Reference18 articles.
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4. Bucklin, R. E., & Lattin, J. M. (1991). A two–stage model of purchase incidence and brand choice. Marketing Science, 19 (Winter), 24–39.
5. Bucklin, R. E., Gupta, S., & Siddarth, S. (1998). Determining segmentation in sales response across consumer purchase behaviors. Journal of Marketing Research, 35 (May), 189–197.
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