The ethics of political marketing practices, the rhetorical perspective-Reference-Cited by-同舟云学术

The ethics of political marketing practices, the rhetorical perspective

Published:1992-11 Issue:11 Volume:11 Page:843-848
ISSN:0167-4544
Container-title:Journal of Business Ethics
language:en
Short-container-title:J Bus Ethics

Author:

Banker Steve

Publisher

Springer Science and Business Media LLC

Subject

Law,Economics and Econometrics,Arts and Humanities (miscellaneous),General Business, Management and Accounting,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF00872362.pdf

Reference21 articles.

1. Atwater, L. and T. Brewster: 1991, ?Lee Atwater's Last Campaign?,Life (February), 20?24.

2. Cooper, M.: 1991, ?Ethical Dimensions of Political Advocacy from a Postmodern Perspectives?, in R. E. Denton, Jr. (ed.),Ethical Dimensions of Political Communication (Praeger, New York).

3. Dionne, E. J.: 1991,Why Americans Hate Politics (Simon & Schuster, N.Y.).

4. Frisby, M. K.: 1991, ?Gathering the Dirt: Research on Political Records is Big Business?,Boston Globe (September 6), A1.

5. Garramone, G. M., C. K. Atkin, B. Pinkleton and R. T. Cole: 1990, ?Effects of Negative Advertising on the Political Process?,Journal of Broadcasting and Electronic Media 34, 299?311.

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