Digital marketing management control system based on blockchain under the internet background
Author:
Publisher
Springer Science and Business Media LLC
Subject
Geometry and Topology,Theoretical Computer Science,Software
Link
https://link.springer.com/content/pdf/10.1007/s00500-023-08352-0.pdf
Reference20 articles.
1. Bhat SA (2021) Agriculture-food supply chain management based on blockchain and IoT: a narrative on enterprise blockchain interoperability. Agriculture 12(1):40–40
2. Bormane S (2019) Trends in the development of integrated marketing communication in the context of digital marketing. In: SOCIETY. INTEGRATION. EDUCATION. Proceedings of the international scientific conference, vol 6, issue 1, pp 84–95
3. Brauer J, Eriksson BL (2020) Blockchain's influence on digital marketing: an exploratory study examining blockchain in relation to big data and digital marketing, vol 1, issue 3, pp 6–10
4. El Junusi R (2020) Digital marketing during the pandemic period: a study of Islamic perspective. J Digit Market Halal Ind 2(1):15–28
5. Ertemel AV (2018) Implications of blockchain technology on marketing. J Int Trade Logist Law 4(2):35–44
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