Criteria evaluation for pricing decisions in strategic marketing management using an intuitionistic cognitive map approach
Author:
Funder
Galatasaray Üniversitesi
Publisher
Springer Science and Business Media LLC
Subject
Geometry and Topology,Theoretical Computer Science,Software
Link
http://link.springer.com/article/10.1007/s00500-018-3219-5/fulltext.html
Reference61 articles.
1. Aaker DA, McLoughlin D (2010) Strategic market management: global perspectives, 1st edn. Wiley, Hoboken
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3. Atanassov KT (1999) Intuitionistic fuzzy sets: theory and applications. In: Studies in fuzziness and soft computing, vol 35. Physica, Heidelberg
4. Axelrod R (1976) The cognitive mapping approach to decision making. Structure of decision, pp 221–250
5. Azadeh A, Ziaei B, Moghaddam M (2012) A hybrid fuzzy regression-fuzzy cognitive map algorithm for forecasting and optimization of housing market fluctuations. Expert Syst Appl 39:298–315. https://doi.org/10.1016/j.eswa.2011.07.020
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