The Use of Internet-Marketing by National Tourism Organizations in Germany — An Empirical Approach-Reference-Cited by-同舟云学术

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The Use of Internet-Marketing by National Tourism Organizations in Germany — An Empirical Approach

Published:2002 Issue: Volume: Page:115-125
ISSN:
Container-title:Information and Communication Technologies in Tourism 2002
language:
Short-container-title:

Author:

Dierich Jan-Christian,Sy René Robles,Schertler Walter

Publisher

Springer Vienna

Link

http://link.springer.com/content/pdf/10.1007/978-3-7091-6132-6_12

Reference14 articles.

1. Armstrong, Gary/Kotier, Philip (2000): Marketing — An Introduction; Prentice Hall 2000.

2. Becker, Jochen (1998) Marketing-Konzeption, 6th ed.; Munich 1998.

3. Churchill, Gilbert A. Jr. (1999): Marketing Research: Methodological Foundations, 7th ed.; Orlando 1999.

4. Craig, C. Samuel/Douglas, Susan P. (2000): International Marketing Research, 2nd ed.; Chichester 2000.

5. Czinkota, Michael R./Ronkainen, Ilkka A. (2001): International Marketing, 6th ed.; Orlando 2001.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. An Investigation into how Data collected by Destination Websites are Utilised as a Direct Marketing Tool;Information and Communication Technologies in Tourism 2003;2003

2. Website Development and Evaluations in Tourism: A Retrospective Analysis;Information and Communication Technologies in Tourism 2006

3. Towards a Web-based Marketing Process Framework for City-based National Tourism Organizations;Information and Communication Technologies in Tourism 2007

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