Joint knowledge graph approach for event participant prediction with social media retweeting

Abstract

AbstractOrganized event is an important form of human activity. Nowadays, many digital platforms offer organized events on the Internet, allowing users to be organizers or participants. For such platforms, it is beneficial to predict potential event participants. Existing work on this problem tends to borrow recommendation techniques. However, compared to e-commerce items and purchases, events and participation are usually of a much smaller frequency, and the data may be insufficient to learn an accurate prediction model. In this paper, we propose to utilize social media retweeting activity to enhance the learning of event participant prediction models. We create a joint knowledge graph to bridge the social media and the target domain, assuming that event descriptions and tweets are written in the same language. Furthermore, we propose a learning model that utilize retweeting information for the target domain prediction more effectively. We conduct comprehensive experiments in two scenarios with real-world data. In each scenario, we set up training data of different sizes, as well as warm and cold test cases. The evaluation results show that our approach consistently outperforms several baseline models in both warm and cold tests.