Exploring the duality of disruptive innovation: a technology-utility model analysis of market encroachment

Author:

Zeng Yongchao,Shi YingyingORCID,Wei Zixiang,Zafar Muhammad Wasif

Abstract

AbstractThis study explores and explains how duality enables disruptive innovation to encroach on the market and redefine its boundaries under constraints of consumer preferences, purchasing power, technological performance, and complementary technologies. The findings indicate (1) disruptive innovation introduces a new value dimension into the market and enhances the heterogeneity of consumers’ demand, which creates prerequisites for its market encroachment while avoiding competing directly with incumbent enterprises; (2) when considering purchasing power constraints, the disadvantage of disruptive innovation in the preexisting value dimension becomes a price advantage of encroaching on the low-end market; (3) under the constraint of complementary technologies, disruptive innovation can open up new markets that incumbent enterprises have not yet touched by virtue of its advantages in the new value dimension; (4) disruptive innovation does not rely on technological performance to encroach on the market, indicating technological performance is not a necessity for identifying disruptive innovations.

Publisher

Springer Science and Business Media LLC

Reference42 articles.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3