The PBC model: promoting positive behaviours through change-based interventions
Author:
Funder
Telkom/Centre of Excellence, NMU South Africa
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s10111-024-00776-4.pdf
Reference134 articles.
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5. Agha S, Tollefson D, Paul S, Green D, Babigumira JB (2019) Use of the fogg behavior model to assess the impact of a social marketing campaign on condom use in Pakistan. J Health Commun 24(3):284–292
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