Abstract
AbstractDynamic visual media has increasingly become an integral part of our everyday lives. Film is the best carrier to explore dynamic media. How to attract audiences’ attention and improve their experience has always been a core concern. Whether emotional state influence visual attention is still an issue to be discussed. In the present study, we combined two methods, eye tracking methodology and a standardized questionnaire, to explore how audiences’ emotional state influences visual attention during film viewing. The results showed that the audiences have fixation synchrony most of the time during film viewing and pre-negative affect and pre-positive affect significantly influenced visual attention during film viewing. Our research provides a broader perspective for understanding film cognition and film experience.
Publisher
Springer Science and Business Media LLC
Reference30 articles.
1. Banerjee, S.C., K. Greene, M. Krcmar, Z. Bagdasarov, and D. Ruginyte. 2008. The role of gender and sensation seeking in film choice: Exploring mood and arousal. Journal of Media Psychology: Theories, Methods, and Applications 20 (3): 97.
2. Berlyne, D.E. 1960. Conflict, arousal, and curiosity. New York: McGraw-Hill Book Company.
3. Bradley, B.P., K. Mogg, and N.H. Millar. 2000. Covert and overt orienting of attention to emotional faces in anxiety. Cognition & Emotion 14 (6): 789–808.
4. Clore, G.L., K. Gasper, and E. Garvin. 2001. Affect as information. In Handbook of affect and social cognition, ed. Joseph P. Forgas, 121–144. London: Routledge.
5. Ekman, P., and H. Oster. 1979. Facial expressions of emotion. Annual Review of Psychology 30 (1): 527–554.