Coordination of Advertising Strategies in a Fashion Licensing Contract

Author:

Buratto A.,Zaccour G.

Publisher

Springer Science and Business Media LLC

Subject

Applied Mathematics,Management Science and Operations Research,Control and Optimization

Reference16 articles.

1. White, E.P.: Licensing. A Strategy for Profits. KEW Licensing Press, Chapel Hill (1990)

2. Raugust, K.: The Licensing Business Handbook, 5th edn. EPM Publications, McLean (2004)

3. Jeuland, A.P., Shugan, S.M.: Managing channel profits. Mark. Sci. 2(3), 239–272 (1983)

4. International Series in Quantitative Marketing;C.A. Ingene,2004

5. Jørgensen, S., Zaccour, G.: Differential Games in Marketing. Kluwer Academic, Boston (2004)

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